Copywriting competition: Define the role of a copywriter

We are please to announce the winner of our copywriting competition.

” A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet still distil a clear and powerful proposition from the reams of jargon.”
By Tom Watts

Congratulations to Tom and many thanks to all of you who entered and who took the time to vote. Get your thinking caps at the ready for out next competition to be announced mid Jun.

Here was the shortlist:

A) A copywriter is someone who swallows caterpillars and spits out butterflies. Christophe Delaplanche

B) A copywriter is someone who can sit in a meeting with twelve people from twelve different departments, not understand a single word of what is going on, and yet still distil a clear and powerful proposition from the reams of jargon. Tom Watts

C) A copywriter translates what people want to say into words people want to hear. Jeff Robinson

D) A great copywriter is a word wizard who weaves words into wealth by turning browsers into buyers. Kristine Smith

E) Copywriter is the secret love child of Mark Twain and a door-to-door saleswoman. Ivana

F) Copy is the poetry of business. Copywriters touch the emotions and intellect to persuade prospective buyers to see the world in particular ways, Peter Altschuler

G) A copywriter is someone who can sell ice to an Eskimo without ever using the word ‘ice’. Ashleigh

H) A copywriter practices alchemy with words, transforming base language into marketing gold. Mike Davis

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Following on from the huge success of our slogan competition we have decided to make a competition a monthly feature. It aims to be a little light relief in this highly-competitive and deadline driven industry we work in – bringing like-minded people together for some good clean fun. Each month will be a different challenge. The lucky winner will get to choose between a beautiful leather bound notebook, or an engraved Lamy fountain pen, delivered direct to their door.

How would you define the role of a copywriter?

How many times have you been asked at a party “What do you do for a living?” and upon replying ” I’m a copywriter” been faced with a glazed expression or even a nervous laugh and a “oh, very nice.”

The term Copywriting is so often perceived incorrectly. It covers such a broad spectrum and requires many diverse skills. It is a profession that can be both exhilarating and exasperating, disappointing and rewarding.

So, put your thinking caps on and describe your profession in 50 words or less. Seriously or lightheartedly.

You have 2 weeks to come up with a definition for the role of a copywriter and a further week to choose the winner.

How the competition works

Grand prize
The lucky (sorry, most talented) winner will get the choice of a leather bound notebook or an engraved Lamy pen. Why a notebook or pen you may ask? Well our most popular post ever, has been about people still using paper and pen. Guess what? Not a single person didn’t still use them.What’s more, the winner will be entered into the finals of our Copywriter of the Year competition, with cash prizes.Rules of the competition
You are allowed multiple entries into the ‘role of a copywriter’ competition but each entry must be original. We will ‘Google test’ your entry by running it through the search engine to see if the phrase has been used elsewhere. Any duplicates and all your entries will be disqualified.

Closing date
This competition will run for two weeks, closing on 26th May 2015.

Copywriter Collective will make a shortlist. We then throw it open to the public by posting them on our social media channels (Twitter, FB and Linkedin). Whichever entry gets the most likes/retweets/comments within a week is the winner.

How to enter?
It’s easy, just scroll down to the comments box below and define the role of a copywriter by posting a comment. Don’t forget to post your personal details so we can contact you and link to you at the end if you win. You can also comment on other people’s entries if you like their ideas.

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